AI visibility
How to appear in Microsoft Copilot
Appearing in Microsoft Copilot means it cites or recommends your brand. Copilot is grounded in Bing's index, so Bing visibility and clear, structured content drive whether it surfaces you.
How Microsoft Copilot picks its sources
- Bing grounding: Copilot retrieves from Bing's index, so Bing ranking matters.
- Structured, current content: schema and fresh, factual pages help it cite you.
- Authority: trusted domains and corroboration improve selection.
Checklist to get cited by Microsoft Copilot
- Submit and optimize your site in Bing Webmaster Tools.
- Keep classic SEO strong for Bing, not only Google.
- Add structured data (Organization, FAQ, Product).
- Publish answer-first pages for buying questions.
- Allow Bingbot and keep pages crawlable and fast.
See if Microsoft Copilot recommends your brand
Run a free scan and see exactly how each AI engine answers about you — and who it names instead.
Scan my brand freeFrequently asked questions
What does Copilot use to answer?
Microsoft Copilot is grounded in Bing's search index, so Bing crawlability and ranking are foundational, plus structured, factual content.
Do I need Bing SEO specifically?
Yes — because Copilot grounds on Bing, optimizing for Bing (Webmaster Tools, Bingbot access) directly affects Copilot visibility.
How do I track if Copilot mentions me?
Run the same buying prompts in Copilot and measure mentions and citations over time — that's what SeoWave automates.