AI visibility
How to appear in Claude
Appearing in Claude means it mentions or recommends your brand in its answers. Claude answers from training and, with web search enabled, from live sources it retrieves and cites.
How Claude picks its sources
- Training knowledge: brands well-represented across reputable sources surface from memory.
- Web search: when enabled, Claude retrieves and cites current pages.
- Clarity & rigor: unambiguous, factual, well-sourced content is easier to cite confidently.
Checklist to get cited by Claude
- Make your brand's facts clear and consistent across the web.
- Publish factual, well-sourced answer pages for your buying questions.
- Earn citations on reputable third-party sources Claude likely learned from.
- Add structured data and an llms.txt for clean machine parsing.
- Keep pages crawlable for ClaudeBot / web-search retrieval.
See if Claude recommends your brand
Run a free scan and see exactly how each AI engine answers about you — and who it names instead.
Scan my brand freeFrequently asked questions
Does Claude browse the web?
Claude can use web search when enabled; it then retrieves and cites live pages. Without it, it answers from training knowledge.
How do I let Claude access my site?
Allow ClaudeBot in robots.txt, keep pages server-rendered and fast, and structure content clearly.
How is this different from optimizing for ChatGPT?
Fundamentals overlap (clarity, corroboration, crawlability); the engines differ in retrieval and training, so track each separately.