AI visibility
How to appear in Google Gemini
Appearing in Google Gemini means it mentions or recommends your brand in its answers. Gemini draws on Google's index and grounding, so classic Google visibility and clear, structured content both feed it.
How Google Gemini picks its sources
- Google grounding: it retrieves from Google's index, so pages Google ranks well are in play.
- Structured, factual content: schema and clear answers help Gemini parse and trust you.
- Entity strength: a well-defined brand entity (Knowledge Graph signals) helps it recommend you.
Checklist to get cited by Google Gemini
- Keep classic SEO solid — Gemini grounds on Google's index.
- Add Organization, Product and FAQ structured data.
- Answer buying questions explicitly on dedicated pages.
- Strengthen your entity (consistent NAP, Wikipedia/Wikidata where valid, reviews).
- Ensure Googlebot and Google-Extended access for AI use.
See if Google Gemini recommends your brand
Run a free scan and see exactly how each AI engine answers about you — and who it names instead.
Scan my brand freeFrequently asked questions
Is Gemini the same as Google AI Overviews?
Related but not identical — both use Google's systems, but Overviews appear in Search while Gemini is the standalone assistant. Optimize for both together.
Does classic SEO still matter for Gemini?
Yes — Gemini grounds on Google's index, so ranking and crawlability remain foundational, plus structured data and entity clarity.
How do I allow Gemini to use my content?
Allow Googlebot and the Google-Extended token; keep pages indexable and add structured data.