AI visibility
How to appear in ChatGPT
Appearing in ChatGPT means it names or recommends your brand when people ask buying questions. ChatGPT answers from training data and, with browsing/SearchGPT, from live web pages it retrieves and cites.
How ChatGPT picks its sources
- Training data: brands mentioned often across the web are likelier to surface from memory.
- Live browsing (SearchGPT): retrieves and cites current pages for fresh or specific queries.
- Clarity & corroboration: clear entity descriptions and third-party mentions raise confidence.
Checklist to get cited by ChatGPT
- State who you are, what you do and for whom in plain language on your homepage.
- Publish answer-first content for the buying questions your customers actually ask.
- Earn mentions on third-party sites ChatGPT trusts (reviews, directories, press).
- Add Organization + FAQ structured data so your entity is unambiguous.
- Keep key pages fresh and crawlable — don't block GPTBot in robots.txt.
See if ChatGPT recommends your brand
Run a free scan and see exactly how each AI engine answers about you — and who it names instead.
Scan my brand freeFrequently asked questions
Does ChatGPT use my website?
Yes — directly when browsing/SearchGPT retrieves your pages, and indirectly through what it learned about you during training.
How do I let ChatGPT crawl my site?
Allow GPTBot and OAI-SearchBot in robots.txt, keep pages server-rendered and fast, and add an llms.txt pointing to your best content.
How long until I appear?
Browsing results can reflect changes within days; training-memory shifts take longer. Track it instead of guessing — that's what SeoWave does.