Blog
Guides on AI search visibility and GEO — get your brand mentioned and cited by ChatGPT, Gemini, Perplexity and more.
- GEO
How to get cited by Perplexity: a practical guide to becoming a source
Perplexity answers questions and cites a handful of sources beside each answer. Here's how those sources get chosen, and the concrete steps to make your pages citable — answer-first structure, fresh facts, entity clarity, and third-party corroboration.
3 min read - GEO
Schema markup for AI search: which structured data actually helps you get cited
Structured data won't magically rank you in AI answers, but it makes your pages easier to parse, understand and trust. Here's which schema types matter for GEO, how to implement them, and the on-page structure that does the heavier lifting.
3 min read - AI visibility
How to measure your brand visibility in AI search
Rank trackers can't see what ChatGPT, Gemini or Perplexity say about you. Here's how to measure AI visibility for real: mention rate, share of voice, citations, sentiment and position — and how to track them across engines.
3 min read - GEO
GEO checklist: 10 steps to get your brand cited by AI assistants
A practical, ordered checklist for Generative Engine Optimization: entity clarity, answer-first structure, third-party corroboration, and measurement — the concrete steps that make ChatGPT, Gemini and Perplexity cite you.
3 min read - AI visibility
AI share of voice: how to measure your brand presence across ChatGPT, Gemini and Perplexity
Share of voice in AI search is how often assistants mention your brand versus competitors for the questions buyers ask. Here's how to define it, calculate it per engine, and turn the gaps into an action plan — because rank trackers can't see any of it.
3 min read - GEO
GEO vs SEO: what changes when AI answers replace the search results page
GEO (Generative Engine Optimization) is about being cited inside AI answers; SEO is about ranking links on a results page. Here's what overlaps, what's genuinely new, and how to work both — with a side-by-side comparison.
3 min read - GEO
How to get your brand mentioned in ChatGPT answers
A practical guide to getting cited by ChatGPT, Gemini, Perplexity and Claude: fix your entity clarity, structure your content, earn third-party mentions, and become the clear answer to buying-intent questions.
4 min read