Public methodology · version 2

What SeoWave measures — and what it does not.

SeoWave runs buying questions against model APIs, records the technical context of each response, and separates observed visibility from website readiness.

Updated August 13, 2026

Measurement surfaces

An API response is not an exact reproduction of a consumer app. That is why we disclose the surface and search mode.

Models via API

The response obtained for a question, with provider, model, date, and the panel's country/language.

It does not reproduce personalization, memory, session, or the consumer app interface.

Web search

Grounding when the engine or gateway supports it; Perplexity uses intrinsic search.

It does not mean every source or consumer interface will return the same answer.

Google Search

Google results and an AI Overview are labeled only when the source returns them explicitly.

Grounded Gemini is not presented as Google AI Overview or AI Mode.

Website readiness

Technical, content, structure, entity, trust, and citability signals from the site.

It does not add observed-visibility points when the brand is absent.

Observed visibility score

  • The headline uses brand-blind questions: how many responses mention the brand across the complete panel.
  • Questions that name the brand are shown as aided but do not inflate the headline.
  • Only a citation to the brand's own domain improves citation quality; a competitor source does not count.
  • AI Readiness is separate: it explains whether the site is prepared, not whether it is already visible.

Coverage and comparability

  • We do not publish a score, delta, PDF, or alert when a question × engine cell is missing.
  • A delta is comparable only when method version, question set, and engine configuration match.
  • Each measurement preserves model, search mode, date, coverage, and available structured sources.
  • Model responses vary. A repeated trend is more useful than an isolated observation.

Limits you should know

SeoWave measures a controlled, repeatable panel; it cannot observe every user's private personalization. Providers may change models, policies, or availability. When the panel changes, we start a new series instead of drawing a misleading delta.

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