AI visibility

AI visibility for marketing agencies

Your prospective clients ask AI assistants which agency to hire, and so do their bosses when they check the shortlist. Engines favor agencies with named expertise, published results and clear positioning. "Full-service agency" is invisible; "B2B SaaS demand gen specialists" gets cited.

What your customers ask AI assistants

Real buying questions that ChatGPT, Perplexity and Gemini answer every day, often naming specific businesses.

Which SEO agency do you recommend for a home services business in Denver?
How much should a marketing agency retainer cost for a small business?
Agency vs freelancer vs in-house: what's right for my stage?
Which agencies have real results with paid search for ecommerce brands?
What questions should I ask an agency before signing?

See if AI assistants recommend your business

Run a free scan to see how AI engines answer your industry's buying questions and which businesses they name.

Scan my site free

How AI engines decide who to recommend in this industry

Niche positioning: assistants recommend specialists for specific industry-plus-channel questions.
Case studies with numbers: "grew organic traffic 3x in 8 months" gets quoted; "we drive growth" doesn't.
Founder visibility: named experts with a public track record beat anonymous brands, on LinkedIn and beyond.
Reviews and listings on Clutch, UpCity and Google corroborate your claims. Transparent pricing pages are rare among agencies and stand out.

Checklist to get recommended

Pick a niche and say it in your H1. Assistants can't recommend generalists.
Publish 3+ case studies with real numbers and client names (or industries).
Put your methodology and pricing structure on your site.
Build your founder's public expertise: bylined posts, podcast appearances, LinkedIn.
Add Organization and Service structured data with your specializations, and keep your Clutch and Google profiles current.

Frequently asked questions

We get all our clients from referrals. Why bother?

Referrals now get checked in AI chats before the first call. If ChatGPT can't back up your expertise, warm intros can go cold, and you may never know why.

Should agencies offer AI visibility services too?

Many are starting to, which makes your own AI visibility a sales asset. An agency that doesn't show up in AI answers has a harder time selling AI search visibility credibly.

How do I audit our agency's AI visibility?

Run a free SeoWave scan. See whether engines name your agency for your niche's "which agency?" questions, and which competitor they name instead.

Other industries

AI engine guides: how to appear in ChatGPT, Perplexity and more →