AI visibility

AI visibility for hotels & vacation rentals

Travelers plan trips in AI chats now: "romantic weekend near Asheville", "cabin for 8 with a hot tub", "hotel with a real breakfast". Engines turn reviews and descriptions into a short list. Properties with a distinctive, machine-readable identity make it onto the list; generic listings don't.

What your customers ask AI assistants

Real buying questions that ChatGPT, Perplexity and Gemini answer every day, often naming specific businesses.

What's the best cabin for a group of 8 with a hot tub near Gatlinburg?
Which romantic boutique hotel is within two hours of Chicago?
Which hotels in Orlando are genuinely family-friendly?
Which vacation rentals actually welcome dogs near Lake Tahoe?
Where should we stay in Sedona for hiking, with good food nearby?

See if AI assistants recommend your business

Run a free scan to see how AI engines answer your industry's buying questions and which businesses they name.

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How AI engines decide who to recommend in this industry

Distinctive positioning: "adults-only spa hotel" gets recommended; "comfortable rooms" doesn't.
Reviews on Google, TripAdvisor and Booking.com that describe the experience (breakfast, quiet, hosts). Assistants quote atmosphere.
Content on your own site about the surroundings: trails, restaurants, seasons.
Hotel or LodgingBusiness structured data with amenities and policies.

Checklist to get recommended

Write one sentence of distinctive identity and use it everywhere.
Publish guides to your surroundings. Assistants cite hosts who know their area.
Make policies (pets, kids, groups) explicit and crawlable.
Add LodgingBusiness structured data with amenities.
Encourage reviews that describe the stay, not just rate it.

Frequently asked questions

Booking.com and Expedia own hotel search. Why does AI visibility matter?

Online travel agencies charge a commission on every booking. AI answers increasingly recommend properties by name, and a traveler who knows your name can book direct, without a commission.

We're a small property, not a hotel brand. Can we compete?

Small properties with a strong identity are what AI answers favor for specific requests ("authentic", "run by the owners", "good for groups"). Generic chains lose out here.

How do I see if AI assistants recommend my property?

Run a free SeoWave scan. It asks AI engines real trip-planning questions for your area and shows whether you're on the shortlist.

Other industries

AI engine guides: how to appear in ChatGPT, Perplexity and more →