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AI visibility

AI visibility for ecommerce

Shoppers ask AI assistants "what's the best X for Y?" and buy what gets named. Engines draw on reviews, comparisons and product data: stores that publish genuine buying guidance get cited as sources, and catalog-only stores rarely appear.

What your customers ask AI assistants

Real buying questions that ChatGPT, Perplexity and Gemini answer every day, often naming specific businesses.

  • What's the best [product] under $100? What do you recommend?
  • Which online store is trustworthy for buying [product category] in the US?
  • What should I look for when buying [product]?
  • [Brand A] vs [Brand B]: which is better for [use case]?
  • Where can I find [product] with fast shipping and free returns?

See if AI assistants recommend your business

Run a free scan to see how AI engines answer your industry's buying questions and which businesses they name.

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How AI engines decide who to recommend in this industry

  • Buying guides with real expertise: assistants cite stores that help people choose, not just sell.
  • Product structured data (price, availability, reviews) and an accurate Google Merchant Center feed support AI shopping answers.
  • Third-party trust signals: marketplace ratings, review platforms like Trustpilot, press mentions.
  • Clear shipping and returns policies get cited in "where to buy safely" answers.

Checklist to get recommended

  • Publish honest buying guides for your top categories, including when NOT to buy.
  • Add complete Product and Offer structured data with live prices and stock.
  • Build comparison pages for the "A vs B" questions in your niche.
  • Keep shipping and returns policies public, clear and crawlable.
  • Earn reviews on platforms engines trust (Google, Trustpilot) that mention product specifics.

Frequently asked questions

Amazon dominates ecommerce. Can a niche store appear in AI answers?

Yes. Assistants increasingly answer "best X for Y" with specialist stores whose guides show category expertise that Amazon listings can't match.

We invest in Google Shopping ads. Is this different?

Yes. Ads stop when the budget stops. AI citations come from content and trust signals, build over time, and carry a recommendation weight that an ad doesn't.

How do I know if AI assistants cite my store?

Run a free SeoWave scan. It asks AI engines your category's buying questions and shows whether your store or a marketplace captures the answer.

Other industries

AI engine guides: how to appear in ChatGPT, Perplexity and more →

See what AI says about your business

Paste your website address. We show which AI assistants mention you and who they recommend instead.

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