AI visibility

AI visibility for law firms

Legal clients ask AI assistants things they'd never type into Google: "do I have a case?", "how much does a divorce lawyer cost?", "which firm handles dismissals?". The engines answer with specific firms — and they favor lawyers who explain the law in plain language online.

What your customers ask the AIs

Real buying questions ChatGPT, Perplexity and Gemini answer every day — naming specific businesses.

Which employment lawyer do you recommend for a wrongful dismissal in [city]?
How much does a divorce lawyer cost and what's included?
Do I need a lawyer for a traffic fine appeal or can I do it myself?
Best law firm for inheritance disputes in [region]?
What should I ask a lawyer before hiring them?

See if the AIs recommend your business

Run a free scan and see exactly how each AI engine answers your sector's buying questions — and who it names.

Scan my brand free

How the engines pick winners in this sector

Plain-language legal guides: engines cite firms that answer "do I have a case" content directly.
Specialization clarity — "employment law in Madrid" beats "full-service firm" in AI answers.
Third-party legal directories and bar-association listings corroborate credentials.
Attorney/LegalService structured data plus named lawyers with real bios.

Checklist to get recommended

Publish one guide per practice area answering the top 5 client questions in plain language.
State fees or fee structures openly — "how much" is the #1 legal AI query.
Get listed in bar directories and legal marketplaces with consistent firm data.
Add Attorney structured data with specializations and jurisdictions.
Sign guides with real lawyer names and credentials — AIs prefer attributable expertise.

Frequently asked questions

Isn't legal advice too sensitive for AI recommendations?

AIs won't give binding legal advice, but they readily answer "which firm specializes in X near me" — and those answers decide who gets the consultation call.

We're a small firm. Can we compete with big-name firms in AI answers?

Often better. Engines reward specific expertise over brand size: a two-lawyer employment boutique with clear guides can outrank national firms for dismissal questions.

How do I check what AIs say about my firm?

A free SeoWave scan asks the engines your clients' actual questions and shows whether they name your firm, a competitor, or nobody.

Other industries

Engine guides: how to appear in ChatGPT, Perplexity and more →