AI visibility

AI visibility for law firms

Legal clients ask AI assistants things they would never type into Google: "do I have a case?", "how much does a divorce lawyer cost?", "which firm handles wrongful termination?". The engines answer with specific firms, and they favor lawyers who explain the law in plain language online.

What your customers ask AI assistants

Real buying questions that ChatGPT, Perplexity and Gemini answer every day, often naming specific businesses.

Which employment lawyer do you recommend for wrongful termination in Atlanta?
How much does a divorce lawyer cost, and what does the retainer cover?
Do I need a lawyer to fight a traffic ticket, or can I handle it myself?
Who is the best personal injury lawyer near me after a car accident?
Which estate planning attorney in Phoenix should I use for a will and a trust?

See if AI assistants recommend your business

Run a free scan to see how AI engines answer your industry's buying questions and which businesses they name.

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How AI engines decide who to recommend in this industry

Plain-language legal guides: assistants cite firms that answer "do I have a case?" directly.
Clear specialization: "employment law in Denver" beats "full-service firm" in AI answers.
Third-party listings (Avvo, Justia, FindLaw, your state bar directory) corroborate credentials.
Attorney and LegalService structured data, plus named lawyers with real bios.

Checklist to get recommended

Publish one guide per practice area that answers the five questions clients ask most, in plain language.
State fees or fee structures openly (flat fee, hourly, contingency). "How much does it cost?" is a question every client has.
Claim and complete your Avvo, Justia and state bar listings, with the same firm details everywhere.
Add Attorney structured data with your practice areas and the states where you are licensed.
Sign every guide with a real lawyer's name and credentials. Assistants favor expertise they can attribute.

Frequently asked questions

Isn't legal advice too sensitive for AI recommendations?

AI assistants will not give binding legal advice, but they readily answer "which firm handles X near me?". Those answers influence who gets the consultation call.

We're a small firm. Can we compete with big-name firms in AI answers?

Often, yes. Assistants tend to reward specific expertise over brand size: a two-lawyer employment boutique with clear guides can show up ahead of national firms for wrongful termination questions.

How do I check what AI assistants say about my firm?

A free SeoWave scan asks AI engines buying questions your clients would ask and shows whether they name your firm, a competitor or nobody.

Other industries

AI engine guides: how to appear in ChatGPT, Perplexity and more →