Glossary
What is AI visibility?
AI visibility is how often and how prominently AI assistants mention, cite, or recommend your brand when users ask buying questions. It's measured across engines (ChatGPT, Gemini, Perplexity…) with metrics like mention rate, share of voice, citation rate and sentiment — signals classic rank trackers can't see.
Why AI visibility matters
Buyers increasingly ask assistants for recommendations before they ever visit a website. What the assistant says decides which brands get considered. Traditional dashboards cannot show this: a page can rank first in Google and never be named by an assistant, and an assistant can recommend you without any click that your analytics would record.
How AI visibility is measured
Pick a set of buying questions, run them through each engine, and record what happens in every answer: is your brand named, how prominently, is your site cited, how is the brand described, and which competitors appear. Aggregate the results per engine into mention rate, citation rate, share of voice and sentiment. Repeat on a schedule, because answers change.
SeoWave automates this loop across engines such as ChatGPT, Perplexity, Gemini and Claude, but the method is the same if you do it by hand.
A hypothetical example
Imagine a project-management tool that tracks 20 buying questions on three engines. On the first engine it is named in about a third of the answers, on the second in a handful, and on the third almost never. It is rarely cited anywhere, while one competitor is named in most answers. The single blended number would look mediocre; the per-engine view shows where to work first and which competitor to study.
Common mistakes
- Tracking only prompts that contain your brand name. They name you almost by definition and hide the real picture.
- Averaging all engines into one score. Each engine retrieves and remembers differently.
- Treating a single run as the truth. Answers vary, so look at trends across weeks.
- Ignoring context. A mention that calls your product limited or outdated is not the same as a recommendation.
Common questions
Is AI visibility the same as SEO visibility?
No. SEO visibility describes where your pages rank in a results list. AI visibility describes whether assistants name or cite you in a generated answer. The two are related, since engines often retrieve pages that already rank, but a strong ranking does not guarantee a mention.
How often should I measure it?
Weekly or every two weeks is enough for most brands. Measuring daily mostly captures the normal variation between answers rather than real change.
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